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The British Foreign and Commonwealth Office is paying up to £400,000 ($579,697) for “I Am the West”. A pilot advertising project aimed at confronting Islamic extremism in Pakistan.

I Am The West has for four main aims:

(i) To make Pakistanis realise that the west is not anti-Islamic.
(ii) To make Pakistanis realise that British society is not anti-Islamic.
(iii) To show Pakistanis the extent to which Muslims are integrated into British society.

The campaign will target 15-25-year-old males and will include television adverts and high-profile events in different parts of Pakistan:

“Prominent British Muslims are being recruited to star in a government-backed advertising campaign aimed at preventing people in Pakistan from engaging in extremist activity….

…The three-month public relations offensive, called I Am the West, consists of television commercials and high-profile events in regions such as Peshawar and Mirpur. It is being funded by the Foreign Office which is paying up to £400,000 for a pilot project….

…According to a project synopsis, the target audience is 15-25-year-old males who are “less than well-educated and worldly wise, but potentially susceptible to extremist doctrines”. If successful, it will be implemented in Egypt, Yemen and Indonesia.” (Source: The Guardian)

Reaction to news of the ad campaign from British anti-Islam bigots has been predictable here is a small selection:

  • “How pathetic!! Weak kneed little sh!ts!! I sort of do hope they kick off and they we can kick ass!! Loathsome b’stards!” – Silver_Storm.
  • What a gf,kin waste of our money , as if mad mullah p@kis will listen to that crap , it is indeed a sign of weakness on our part. – roy1 (Source: The Sun)

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